To me Twitter is a social media, where you get to ‘meet’ like minded people and build personal and mutually beneficial relationships. However Twitter can also be a great sales tool, judging from the articles I have read in different newspapers. Some business have seen increases in their sales through using Twitter. I have read articles which argue that Twitter should be used solely as a social networking site.
Businesses are using Twitter to broadcast their sales and marketing messages and some have seen growth in their sales figures. For example, Dell the computer company recently reported an increase in sales through using Twitter. And I’m sure there are many other businesses which have seen an increase sales.
But, should Twitter be used as a business tool? Or people should just stick to what Twitter is? A social Networking website? Use Twitter to build personal relationships.
However when you are in business, it’s all about profit….who can ignore such an opportunity to get more exposure and free advertising for your business? How can you ignore such an opportunity to make more sales?
I believe Twitter was going to be a very good purely social networking site, for those who want to follow what other people are doing. But business people saw the opportunity to make money. You got to be able to spot such opportunities if you are to succeed in business.
Maybe there is nothing wrong in social networking and discussing business at the same time. Feel free to share your views by posting your comments.
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September 17, 2009 at 11:30 AM
I use it for both social networking and a bit of affiliate marketing. You do have to be a little careful when it comes to the marketing part of it because you do not want to piss off and loose followers.
September 17, 2009 at 1:05 PM
@Gerri, you are right there, you don’t want t annoy people with adverts. And I think the important thing is to build relationships and trust and business will follow. And I guess it will be more rewarding to both sides.